Caring for Nature, From Farm to Bar
At Nature Valley, nature is at the heart of everything we do. From the oats in our bars to the landscapes they’re grown in, we depend on a healthy planet to make the snacks people love. That’s why, as part of General Mills, we’re taking action to reduce our environmental impact and help build a more resilient future for nature, climate and communities.
Reducing Our Carbon Footprint
We are committed to lowering greenhouse gas emissions across our value chain. General Mills, the parent company of Nature Valley, has set ambitious targets to reduce greenhouse gas emissions by 30% by 2030 and achieve carbon neutrality by 2050, supported by advancing regenerative agriculture and energy-saving initiatives throughout supply and operations. By continuously improving how we make and transport our products, we aim to reduce our impact while continuing to deliver great-tasting snacks.
Building a More Resilient Supply Chain
Our oats are an essential ingredient, which is why supporting farmers and the land they rely on matters so much to us. Through our partnership with BSAG, we provide grant funding for the implementation of a transition support tool based on regenerative agriculture principles to support oat farmers in the Nordics and help protect soil health biodiversity and long-term resilience.
We are also committed to preventing deforestation. We have set ambitious goals to comply with the EU Deforestation Regulation for our Soft Baked and Protein ranges by December 2026.
Packaging: Designed with the Planet in Mind
We are working to reduce the environmental impact of our packaging. All Nature Valley packaging is designed to be 100% recyclable, and we continue to explore ways to go further by reducing plastic and improving material choices. Every change we make is another step towards more sustainable packaging solutions.
Our Commitment to Wholesome Goodness
At the heart of every product is a steadfast commitment to quality, beginning with our ingredients. We take immense pride in ensuring that the very first ingredient in each of our Nature Valley products is a wholesome, whole-grain foundation. Our carefully curated recipes are designed to showcase these exceptional ingredients, allowing the visible whole grains, nuts, seeds, and fruits to truly speak for themselves. By balancing nutrition and flavour, we combine whole grain oats, fibre and a touch of sweetness to deliver a product that offers great taste and satisfying texture in every bite.
Giving Back and Reducing Food Waste
We believe good food should never go to waste. Through our partnership with FareShare, we help redirect surplus food to people who need it most.
FareShare works across the UK to tackle food insecurity and prevent waste by redistributing surplus food to charities and community groups supporting vulnerable people. Together, we help ensure that surplus snacks can be enjoyed by everyone rather than wasted.
FAQs
What is Nature Valley’s approach to corporate social responsibility?
Sustainability is built into how we do business at Nature Valley. From responsibly sourcing ingredients to supporting communities through partnerships like FareShare, we work to reduce our environmental impact while continuing to deliver the quality, taste and crunch people expect from our snacks.
How does Nature Valley reduce its environmental impact?
We’re taking action across our value chain to reduce greenhouse gas emissions, prevent deforestation, and explore regenerative agriculture programmes with oat farmers. Our packaging is designed to be 100% recyclable, and we continue to invest in reducing plastic and improving packaging solutions. We also send zero waste to landfill from any of our plants.
What is FareShare and how does Nature Valley work with them?
FareShare is the UK’s leading food redistribution charity, working to tackle food poverty and reduce food waste. Nature Valley partner with FareShare to redirect surplus food to charities and community groups across the UK, helping ensure good food is enjoyed rather than wasted.
Are Nature Valley bars made with natural ingredients?
Yes. Our bars are made with visible, natural ingredients such as wholegrain oats, nuts, seeds and fruits. We carefully balance sugar and fibre to create clean, crunchy recipes that deliver great taste and texture, without compromising on naturality.
Will Nature Valley continue improving sustainability in the future?
Absolutely. Sustainability is an ongoing journey for us. We remain committed to making continuous improvements in energy efficiency, packaging innovation and regenerative agriculture, while supporting farmers, communities and the planet for the long term.